Advertising & Alcohol Products Essay

People’s life are built and protected by both us and society. We make our life happiness by enjoy as much as possible qualified products and society which is represented by government ensured the life quality by regulation requesting the obligation from all people towards product’s usage. Nevertheless, in some cases, government has to control and put the enforcement on consumer even if people like to use that product. Alcohol can be seen as a very popular example. People feel excited when use it, but, what will happen if the alcohol consumption increases year by year. As cited by Hall in his research this year, there was 25% increase in liver deaths which is caused by alcohol in last ten years. Not only alcohol beverages but alcohol advertising is interesting as well in attracting people. Therefore, alcohol advertising is now controlled strictly to prevent its bad impact. Government is allowed and able to do this for a better life to UK people. See more: Is the Importance of being earnest a satirical play essay Binge-drinking can be listed as a trouble for middle-aged, middle-class and out-of-control youth in UK. It is worth noting that UK people are one of groups consuming alcohol most in Europe (British Medical Association, 2009). Since, UK government has to consider and find solution for this problem. It can be known that the effect of alcohol is similar to drug as well as tobacco although it depends on the quantities of usage. However, according to BMA board of science, it can be denied that not only drinker but also their relatives are affected by harmful consequences from alcohol such as contributory factor and violence at home. At first, advertising is same as other marketing tools with the aim to persuade people use product as much as possible. In the situation of alcohol, Advertisement increases consumer’s conceptions about alcohol which can promote them buy more. The journal of British Medical Association in 2009 cited the research conducted by Anderson and other researcher s that â€Å"alcohol marketing and promotion relate to the likelihood that adolescents will begin to use alcohol and drink more if they are already using alcohol†. Jernigan (2010) suggested that a mix of unmeasured activities relating to cultural, religious and regulatory context is used by alcohol companies. Advertising approach consumer, especially the Youth in many ways: marketing on Television, newspaper, sponsorship for sports, music, and cinema. The image of alcohol impresses people day by day encouraging them use it naturally. As a result, these activities impacts making decision of the youth in alcohol purchasing because culture, religion and regulation contribute strongly to the growth process of young people. Moreover, The high rate of alcohol beverages advertising’s appearance in public encourage people use it regularly for entertainment and daily usage which will result in bad effect on people life and society. This present can make people see wine, beer as a daily product. The greater availability of alcohol advertising is the reason why people under 23 years old continue to raise their drinking behavior (Jernigan, 2010). The high alcohol consumption of much means their health will have problem as well as the ability of causing violence or crime can be increased in society. Therefore, alcohol advertising should be limited like tobacco so that people will realize that the former also has bad effects as the latter. Although alcohol is still a product and beverage companies have right to advertise, this is sensitive one so that government should control for a safety of people life. The limitation of alcohol advertising will help government protect people’s health and social security. There will be no more crime which is relevant to alcohol. The health of people will be ensured. Let’s take Denmark as an example, this country only accepted broadcast advertising on low alcohol-content products and the rates of alcohol intoxication was reported highest rates at that time among European countries (International Center for Alcohol Policies) Wilby (2008) proposed that people are heavily impacted by advertising due to they are freely to accept information provided by other agents. Therefore, governments should be allowed to control advertising and able to manage the advertising of alcohol beverages companies by using advertising regulation, sign agreement with alcohol beverage companies and advertising agency or control newspaper and broadcasting agencies. He also suggested that governments can put enforcement on the advertising of cars, alcohol, junk food and other potentially dangerous products as the same way they used to work towards tobacco advertising. For example, as established in Advertising Standard Authority, in UK, â€Å"alcohol marketing is required that ads not link alcohol with sex, social success, youth culture or juvenile behavior.† (Hall, 2012) Enjoy the life as well as using entertaining product freely is demand of all most every people. On the other hand, alcohol beverage companies are also absolutely right when they want to provide as much as possible good alcoholic beverages for their consumer. Nevertheless, it is necessary to have a third party which is governments of countries in general and U. K government to put alcohol advertising under the control. They can set regulation and request that alcohol companies follow it strictly.

Port Aventura

————————————————- CONFIDENTIAL MEMORANDUM To:| Fernando Aldecoa| From:| | Date:| | Re:| Port aventura| ————————————————- ————————————————- Executive Summary Port Aventura was launched in 1995 and since that time has transformed from a theme park to an all-encompassing resort. Due to this change, management now requires the ability to identify and target individual customers, as opposed to statistical averages of broad groups. One-to-one communication will allow for customized marketing packages and the ability to maximize revenues.However, information management systems currently in place are not capable of tracking customers to the degree needed to supp ort a one-to-one marketing approach. Therefore, it is the recommendation of Nielsen consulting that Port Aventura implements a data warehouse to facilitate the required analytics to determine who their customer is. ————————————————- Problem Identification Port Aventura is poised with the problem of having insufficient information and data on their individual customers.Seeing as the customer base is comprised of vastly different groups, it is imperative that Port Aventura take the time to identify who their customers are and what their individual profiles look like in an attempt to not only better serve customer requests, but also maximize park profits. Accurate and detailed information such as favorite restaurants, spending patterns, hotel stays and park activity preferences will allow Port Aventura to market to individual customers wants and needs on a one-to-one basis. T he lack of customer information is due to inadequate information management processes and systems.Port Aventura does not currently have the infrastructure needed to properly collect and manage large amounts of customer data or the ability to strategically analyze that information. Multiple small information systems are collecting high level data, but these systems are not integrated nor do they provide the level of detail required for successful one-to-one customer marketing. ————————————————- Evaluative Criteria Collect Individual Customer Preferences The desired solution must be able to present a concise snapshot of individual customers preferences based on past behaviours.Examples of required information include: * Frequency, seasonality, and duration of a customer’s visit * Did the customer stay in one of the hotels, and if so which one and what type of room * I s the customer visiting for business or pleasure or a combination of the two * Which park activities did the customer partake in; golf, amusement rides, beach club, shows, water park, corporate events * How much does the customer spend and what are the funds being spent on * What is the social-economic attributes of the customer: age, gender, family members, annual income, geographical location This type of detailed information will allow Port Aventura to intimately know each of its customers and provide the opportunity to understand consumer value preferences. Searchable and Scalable for Data Mining The solution must be conducive to analytical queries and provide the ability to turn raw data not only into customer information, but customer knowledge. This knowledge will then translate into business intelligence which will provide the basis for data mining.Port Aventura needs the ability to extract the relevant information to identify opportunities, strategies, and predictive behavi ours on its customers. Additionally, historical data must be stored and easily accessible while maintaining data integrity. Ease of Implementation and Ease of Use The optimal solution must be one that can be implemented quickly and without considerable disruption to the work flow within Port Aventura. Employees must be educated on the data collection processes to ensure the information management system is usable and accurate. Therefore, training must be thorough, concise, and cost effective. System maintenance and sustainability must also be possible through the use of the Information Systems Department employees. CostTotal cost to implement, train employees, and maintain the infrastructure needs to be kept in mind when determining the optimal solution. ————————————————- Alternatives Data Warehouse A date warehouse would allow Port Aventura to leverage the information man agement processes currently in place and provide a precise means of tracking individual customers. * Collect Individual Customer Preferences – The implementation of a loyalty rewards program and unique customer ID will allow the existing management systems to feed the required information into the data warehouse. * Searchable and Scalable for Data Mining – A data warehouse will provide a central storage from which customizable reporting tools can be made. Ease of Implementation and Ease of Use – A data warehouse will require the hiring of a project manager and take approximately 3 months to implement. Training for end user staff in both data entry and reporting will be minimal as there is already familiarity with the existing systems. IT staff will be trained on the data warehouse in order to ensure ongoing support and maintenance. * Cost – Cost for the implementation of a data warehouse is estimated at $250,000. New Integrated Information System Port Ave ntura could retire all of the existing information management processes and implement a new fully integrated information system to tie all aspects of the business together and track individual customer behaviour. Collect Individual Customer Preferences – A new integrated system will be designed for optimal information gathering and tracking. * Searchable and Scalable for Data Mining – Custom reporting will enable identification and tracking of all individual customer behaviours. * Ease of Implementation and Ease of Use – A new integrated system will require the hiring of a project team to scope, tender, and organize the undertaking. Implementation will take approximately 1 year. Systems will be required to run in parallel for some time to ensure functionality of the new system. End user and IT staff will be required to undergo extensive training to familiarize themselves with the new system. Cost – Cost for a new integrated information system is estimated at $1,000,000. See Exhibit 1 for the Decision Matrix for the above two alternatives. ————————————————- Implementation The optimal solution for Port Aventura is the implementation and integration of a data warehouse. Seeing as the existing infrastructure can be modified to provide the required data tracking elements, a data warehouse will be the timeliest, most cost effective, and efficient means of implementing one-to-one marketing to customers. Action Plan In securing the data warehouse for Port Aventura the following action items are recommended: * Hire an independent project manager.The total duration of the project is mapped to last 3 months; therefore the total cost of the project manager will be approximately $25,000. Start date for the project manager is June 15, 2009. * The project manager will meet with the principal owners of the data warehouse project to gather requirements. * Fernando Aldecoa – Director of Finance * Robert Magi – Director of IS * Mercedes de Pablo – Managing Director of Port Aventura Additionally, the project manager will meet with end users of the existing management systems to understand processes and procedures as well as current functionality. * Users of the Prestige Hospitality Management Tool Users of the Presence system – contact center operators * Users of Store Flow system * Users of the Concept Golf System Interviews and requirements gathering is mapped to last 2 weeks. * Issue a RFP for a data warehouse vendor. The duration of the tender is mapped to require 1 month. Selection of the data warehouse vendor will be based on the above pre-determined criteria. Cost for the data warehouse is estimated at $250,000. * The Marketing Department will design a loyalty rewards program whereby unique customer ID’s will be created as a means of tracking individual customers behaviour. The project manager will be responsible for implementing the unique customer ID entity into the existing information management systems.The marketing department will be responsible for rolling out the loyalty rewards program in conjunction with the implementation of the data warehouse. Total cost for implementation and marketing of the loyalty rewards program is estimated at $100,000. * Implementation of the data warehouse is mapped to require 1. 5 months. During this time, IT staff will be trained on the functionality of the data warehouse and end users will be trained on the new data inputs as well as the data mining capabilities of the data warehouse. * The go-live date is mapped to be September 15, 2009. Ongoing support and maintenance will be provided by Port Aventura IT staff. Reporting functionalities are then to be used by the marketing department to implement one-to-one communication with customers. Summary The implementation of the data warehouse is expected to last 3 months a nd requires $375,000 in capital (including the implementation of the loyalty rewards program). Ongoing support and maintenance of the data warehouse is estimated at $25,000 per year. This cost is minimal compared to the expected revenue from one-to-one marketing to consumers. ————————————————- Exhibit 1: Decision Matrix | Weight| Data Warehouse| New Integrated System| | | Raw| Weighted| Raw| Weighted| Individual Customer Preference| 30%| 8| 2. 4| 9| 2. 7|Data Mining| 20%| 8| 1. 6| 8| 1. 6| Implementation and Use| 20%| 7| 1. 4| 1| 0. 2| Cost| 30%| 8| 2. 4| 2| 0. 6| Score| | | 7. 8| | 5. 1| Raw Data is out of 10 with a score of 10 being the best option ————————————————- Exhibit 2: Data Warehouse Data Warehouse Data Warehouse Extract Transform Load Extract Transform Load Extract Transform Load Extract Transform Load Sales Sales HR HR SAP R3 SAP R3 Purchasing Purchasing Finance Finance Fix Assets Fix Assets Presence Presence Website Fans Website Fans Survey Results Survey Results Storeflow Storeflow Clients Club Clients Club Concept Golf Concept Golf Galaxy Galaxy Prestige Prestige

Safety managment Coursework Example | Topics and Well Written Essays - 1750 words

Safety managment - Coursework Example According to OSHA, injury and illness rates stood at 22.2 while lost workday injury and illness (LWDII) at 8.1. Currently, the company projects a 17.6 and 7.8 from the previous year with a BLS of 12.5 and 6.6 respectively (SIC 3069). Certainly, this is a worrying trend forming the core intention of the paper to provide an action plan for the management of safety and health objectives. Four critical questions guide safety and health programs within any organization. For instance, is the return on investment satisfactory? How can we include safety and health programs in the business? What indicators reveal strength or weakness? And most importantly, the practices with a lasting success within an organization. Answers to these questions are potential guide to success. It collaborates with different government agencies to manufacture composite materials for the US defence department for unclassified purposes. Nevertheless, the promising future is tantamount to many problems considering the many risks and injuries facing the company. Obviously, the current state of XYZ categorises it as a health risk. Coincidentally, workers have the right to safe working conditions and OSHA laws prohibit employers against denying them such rights. Voluntary protection programs (VPP) is an OSHA cooperation program that recognize workers in the private industry and federal agencies. VPP ensures workplaces go through rigorous analysis, encourage training and union representation to keep injury and labour relations at controllable rates. Organizations competing for products and services tend not to focus on safety practices; however, not known to many these costs greatly affect the overall performance (Maguire 46). In fact, safety as a nagging problem that keeps people from the main business. Many industries have safety programs, but few have working ones; therefore, is important to not only form a program but also ensure it works. A safety management plan defines the oversight

Macbeth Essay Example | Topics and Well Written Essays - 750 words

Macbeth - Essay Example This order doesn't seem to be something Duncan thought carefully about and seems to be a violation of justice in that Cawdor is denied a final defense. Macbeth's murder of the king reasserts justice for Cawdor, but it violates the justice of his society. Also, Duncan's actions are repeated by Macbeth when he orders the murder of Macduff’s family and the execution of Banquo. Because he has violated justice, Macbeth suffers mental torture that eventually leads to his own destruction. This illustrates how a king who resorts to violence as a means of asserting his power will be forced by his own nature to continue escalating his violent actions until he himself is destroyed. Macbeth’s elevation to Cawdor near the beginning of the play reinforces the witches' prediction and the idea that Macbeth is more committed to his own personal interests than he does to justice. This is a slowly developing process that begins when Macbeth writes to his wife about the prophecy and his pr omotion to Thane of Cawdor. Although he knows his only reason for moving against his king is â€Å"vaunting ambition, which o’erleaps itself† (I, vii, 25-27), Macbeth decides his commitment to Lady Macbeth and his greed is stronger than his commitment to the less tangible ideals of truth and justice that he's vowed to uphold. When Macbeth willingly participates in murder for his own welfare with no concern for the welfare of the realm, the consequences quickly escalate to massacres of perceived but often innocent enemies and the need for Macbeth to lie and deceive as a means of maintaining the perception others have of him. Because Macbeth has violated the rules of justice, he is unable to see innocence in friends and expects nothing from them but harm. His own violations force Macbeth to consider Banquo's possible schemes, leading him to order murder as a form of self-protection even though Banquo has sworn himself to secrecy after they meet with the witches: â€Å"I f you shall cleave to my consent, when ‘tis, / It shall make honor for you† (II, i, 25-26). When Banquo brings up the subject of the witches, Macbeth's betrayal causes him to assume Banquo will do the same. â€Å"Our fears in Banquo stick deep, / And in his royalty of nature reigns that / Which would be feared. ‘Tis much he dares; / And to that dauntless temper of his mind / He hath a wisdom that doth guide his valor / To act in safety† (III, i, 49-54). Macbeth realizes that he has Banquo’s silence only as long as keeping silent benefits Banquo. While Macbeth wouldn't have seen Banquo as a threat had he acted in the name of justice, Macbeth's violation of justice makes him see Banquo as a threat that must be eliminated. This is highlighted by the fact that Banquo had no intention of doing anything to bring about Macbeth’s downfall since he was excited for the benefits to his own son from the prophecy. Because he can't depend on justice to give him success, Macbeth must again turn to the witches for advice. â€Å"I conjure you by that which you profess, / Howe’er you come to know it answer me †¦ Even till destruction sicken, answer me / To what I ask you† (IV, i, 50-51, 60-61). He realizes that these are creatures of evil, but he has already turned his back on justice and has no other resource to turn to. For their part, the witches drive Macbeth to further evil action in his seeking of Macduff,

Auditing research paper for the Maybe It Was, But We Weren't case

Auditing for the Maybe It Was, But We Weren't case - Research Paper Example Relating to this case, the determination of the reports issued by Friday as appropriate or otherwise, has been taken into concern as a primary objective of this paper. Moreover, the significant terms associated with auditing like ‘scope limitation’, ‘limited engagement and ‘piecemeal opinion’ have also been considered and related to the case in the discussion of this paper. Most significantly, how Friday should submit the auditor’s report to the Board of Directors as on its performance for the Year 3 and Year 2 from a comparative perspective has also been considered in the discussion of this paper. INTRODUCTION The perception of audit or auditing is principally described as a procedure of verifying and examining the accounting as well as financial records of a particular company. It has often been argued that the organizations belonging to this modern day context normally conducts auditing for the purpose of adding credibility to their respectiv e financial statements resulting in analyzing along with recognizing the chief financial areas that are required to be enhanced. It has also been apparently observed in this regard that the modern organizations often attempt to prioritize auditing due to rising complexities particularly in the overall business or operational procedures and the decision-making systems (Gupta 1-2). In specific terms, the aim of this report is to analyze the approaches adopted and executed by the Certified Public Accountants (CPAs) appointed within Friday & Co (Friday) who are again bestowed with the sole responsibility of auditing the financial statements of Johnson Company. It has been viewed in this similar concern that the CPAs have audited the financial records or the statements of Johnson Company and duly expressed a sort of incompetent opinion on the balance sheet only, deciphering a degree of negligence when considering other forms of financial statements. In this regard, a balance sheet depict s a financial statement which recapitulates liabilities, shareholder’s equity and assets among others with respect to a particular company. It is often regarded as a condensed financial record or a statement that portrays the monetary position of a business entity on a specific date. The other forms of financial statements might generally embrace an income statement along with a cash-flow statement, statement concerning retained earnings as well as profit and loss statement among others (Nelson 193-194). According to the case, it has been apparently observed that the CPAs of Friday had expressed an unqualified opinion on the balance sheet of Johnson Company as on December 31, Year 2. Specially mentioning, Friday did not note the inclusion of the physical inventory as of December 31, Year 1, on the grounds that the transaction took place prior to the appointment of auditors. However, the report indicates certain critical issues or aspects related with auditing concerns. For in stance, the first aspect was mainly concerned on the reason owing to which the opinion was issued only on the balance sheet as on Year 2. The second aspect that has been recognized in this context had been concerned about judging whether the issuance of an unqualified opinion by the CPAs of Friday, only for year 2 was appropriate. If otherwise, what are the suitable ways of disclosing or reporting the case? Finally, the other critical issue that has been viewed to appear in this case scenario was concerned with the fact that is it

Protestant Reformation Essay Example | Topics and Well Written Essays - 1000 words

Protestant Reformation - Essay Example He was against corruption that prevailed in the Roman Catholic Church. John Calvin, a reformist of French origin was the father of Calvinism, a religion whose English believers were known as puritans. He was famous for his uncompromising theological and moral position and for instilling harsh teachings. He also placed a lot of emphasis on the freedom of the church and encouraged it to arrange its internal affairs by means of its own consistory. Hulrich Zwingli was another reformer. Most of the beliefs that he supported were Martin Luther’s. Like Luther, he was against how the church defined sacrament (Eucharist), celibacy, prayers to saints, confession and use of relics. He also emphasized on the existence of communion and baptism as the only two sacraments. Despite being more radical than Luther and more political than Calvin Zwingli’s vision and movement never developed into a church. The protestant reformation is also known as the reformation era. It refers to a great religious reform that took place in Europe during the 1500s (Grcic, 2009). According to Grcic, it â€Å"was a revolt against the authority of the Catholic Church and that destroyed the religious unity of Europe† (2009, p. 109). Different aspects of life, such as economics, government and homes were affected by reformation. In regard to the impact of the period on an international level, it changed religion, the church and the world as a whole. The protestant reformation developed from the values and ideas of the renaissance. During the reformation, reformers such as Martin Luther, John Calvin and Huldrich Zwingli among others accused the Catholic Church clergy of being corrupt and abusing the power bestowed on them (Grcic, 2009). They urged that Christianity ought to be more pure. As a result of the step taken by the reformers, the Catholic Church was very grieved

Journal Entry Week 6 Essay Example | Topics and Well Written Essays - 500 words

Journal Entry Week 6 - Essay Example For instance, Sebenius notes that business dealings in China are influenced by local political groups even in private companies, which might surprise American business professionals (p.7). In case of Germany, major board-level decisions involve labor force participation. Cultural differences also cause serious confusion in identifying the actual decision makers. Different cultures follow different norms and have different meanings to trust, faith, relationship, and ethics. These differences could startle the ignorant business personnel. In some countries, decision rights are even vested with the shareholders, which could become terrible cause for concern when foreign companies invest in these shares; moreover, shareholder regulations are different in different countries. Sebenius also points out that informal influences can cause significant say in a deal; these informal groups can assume different forms in different countries (p.7). Hence, it is important to realize and understand w ho these informal groups are before signing any deals. Through illustrations explaining such influences of cultural difference, Sebenius attempts to clarify that cross-border negotiations would require acquisition of clear understanding of other cultures, their influential people, roles, and various other groups that might influence the negotiation and the business. Sebenius (p.10) also enlightens us with some suggestions to deal with people from different cultures to arrive at successful negotiations. For instance, in top-down authoritative cultures, negotiations must be made directly with the authoritarians rather than any subordinates; however, it is also important to obtain an awareness of other informal groups in such cultures. Negotiation process also differs in different cultures. In some cultures, the negotiators aim at win-win whereas in some they only think about their advantage. This article also introduces various types of

United Nations, focused on international law Essay

United Nations, focused on international law - Essay Example At the end of World War II, fifty-one countries committed to preserving peace through international cooperation and collective security established the UN on 24th October 1945. Today, nearly every nation in the world belongs to the UN and its membership totals 191 countries.Each member country has to obligate to all the requirements of the UN charter. This charter is an international treaty designed to protect future generations from the scourge and curse of war and written to affirm fundamental human rights. The purposes of the United Nations, as set forth in the Charter, are to maintain international peace and security; to develop friendly relations among nations; to cooperate in solving international economic, social, cultural and humanitarian problems and in promoting respect for human rights and fundamental freedoms; and to be a center for harmonizing the actions of nations in attaining these ends.The United Nations comprises of six main bodies. Five of them - the General Assemb ly, the Security Council, the Economic and Social Council, the Trusteeship Council and the Secretariat - are based at UN Headquarters in New York. The sixth, the International Court of Justice, is located at The Hague in the Netherlands.The General Assembly makes decisions on the key issues and world's most pressing problems, and is represented by each member nation with the account of one vote each. The Security Council carries out decisions pertaining to international peace and security. ... There are certain other UN offices and programmes that work to improvise the living conditions of the world and the people on the whole. Two such important offices to mention are United Nations Educational, Scientific and Cultural Organization (UNESCO) and United Nations International Children's Emergency Fund (UNICEF). The UNESCO was founded in November 1945 with the aim to build peace in the world through knowledge, social progress, exchange and mutual understanding among peoples. The UNICEF was created in December 1946 by the United Nations to provide food, clothing and health care to European children facing famine and disease in the aftermath of the Second World War. Their mandate is to advocate for the protection of children's rights, to help meet their basic needs and to expand their opportunities to reach their full potential. The UN provides the means to help resolve international conflicts and formulate policies on matters affecting all of us. In this process, all the Member States have a right to be heard and to cast a vote, irrespective of their size, wealth and economic positions, political views and social systems. UN and International Law As per its prime objective of maintaining peace and security throughout the world, and managing and resolving any conflicts arising out of international disputes, United Nations has undertaken the progressive codification and development of international law by forming a comprehensive body of international law. The over 500 conventions, treaties and standards resulting from this work have provided a framework for promoting international peace and security and economic and social development. They legally bind states that

Sex violence crime Essay Example | Topics and Well Written Essays - 2500 words

Sex violence crime - Essay Example This will affect the way in which criminality is ascribed, the influences of gender creating differences in the way in which the system will treat one gender in compared to another. When someone defies their gender, primarily a woman, and commits a crime that is outside of how her gender is defined, it sets society on a rampage. Even more so, if she does not publicly display enough emotion about a traumatic event in her life she can be condemned for the crime at the center of the event without the evidence supporting this eventuality. 2. Criminality and stereotypes Women have always been seen as the more passive sex, their role within society dominated by their inability to gain the physical strength that men had the capacity to gain. In the nineteenth century, especially, women from the perspectives of the Victorian aesthetics were vulnerable and needed to be taken care of by men. There were two spheres of influence that divided the sexes: men belonged in the public sphere where wom en belonged in the domestic sphere. The passive nature of a woman meant that she was incapable of making adult decisions (Davidson and Laydor 1994). Therefore, as the twentieth century began to emerge and the rise of feminism began to change that point of view, the foundational idea of how women were framed remained based upon the connotation of innocence and demure passivity that had previously been the standard. The way in which men and women interact, even when it concerns violent behaviours, is also framed by social premises that stereotype and define interaction. According to Elder (1991), stereotypes about gender are also bound up in stereotypes about race, thus creating not only a disharmony of gender relations, but of race relations. The pervasive idea of the black male aggressor against the white female victim creates an idea that there is a male archetype that represents violence with a female archetype which represents victim. The concept of the ‘other’ in wh ich inhuman attributes are connoted upon the genders in relationship to their gender can be seen in most societies. Elder (1991) goes on to discuss that in the Australian society there is the same type of connotation upon the Asian male, which puts him within the framework of the ’other’, not understood and dehumanized. Asian men are seen as a threat to the social grouping of white females through drugs and sexuality, a departure from the similar threat seen in the United States and Britain of the black male, although the black male represents a threat more often associated with violence (Elder 1991). Therefore, it can be shown that gender relationships are also complicated by race relationships, the individual parts of the whole complicated by the belief in stereotypes that ’define’ social positions within society. The objectification of men, women, and race all provide for definitions that create foundations for how society will view an event that takes place. Under this scenario, when a man commits a violent crime against a woman, it will be viewed, first on the basis of gender, and then on the basis of race. A white woman who is beaten by a white man will be viewed with slightly less threat than a white woman that is beaten by a black man. Where the stereotypes impact the public view on an event, the way in which it is treated through publicity, trial, and in punishment

Factors Of Influence On Retail Trade Essay Example | Topics and Well Written Essays - 2000 words

Factors Of Influence On Retail Trade - Essay Example on the retail industry as a whole and therefore Sainsbury’s have been chosen for the purpose as it holds the 30th position in the global ranking of retail industry â€Å"Kantar Retail Top 50 Retailer Rankings† (Kantar Retail, 2013). Sainsbury’s was set up during 1869 and presently it runs more than 1106 convenience stores and supermarkets that provide job opportunities to almost 157000 people. Customer is considered to be the heart of the organization and the firm continuously invests money for improving the experience of the channel partners and employees to offer the customer with the best â€Å"shopping experience† (J Sainsbury PLC, 2013). Key Issues Whilst Tesco has issues in almost each part of its operations, its greatest competitor Sainsbury's revealed an advanced move towards growth in sales by the means of â€Å"quality and service† (Gottdiener, 1998). Sainsbury successfully exchanged blows with its rivals like Asda and Tesco. Justin King, the chief executive of the firm stated that the success of Sainsbury primarily rooted from its excellent service quality and from the superior quality self-brand products. The firm has strongly protested against the â€Å"Price Promise† ad program of Tesco. According to Sainsbury, The program deceives the consumers since it proves to be a failure in pointing out that the firm’s own-label brands have original standards or excellent ethical benchmarks. Sainsbury’s claim had been supported by â€Å"ethical trading accreditation bodies† namely the RSPCA's Freedom Food proposal, the Marine Stewardship Council and the Fair-trade (Butler and Rankin, 2013). According to Justin King, fundamentally most of the customers visiting the supermarkets prefer to opt for discount stores like Lidl and Aldi, and these stores have been... Whilst Tesco has issues in almost each part of its operations, its greatest competitor Sainsbury's revealed an advanced move towards growth in sales by the means of â€Å"quality and service† (Gottdiener, 1998). Sainsbury successfully exchanged blows with its rivals like Asda and Tesco. Justin King, the chief executive of the firm stated that the success of Sainsbury primarily rooted from its excellent service quality and from the superior quality self-brand products. The firm has strongly protested against the "Price Promise" ad program of Tesco. According to Sainsbury, The program receives the consumers since it proves to be a failure in pointing out that the firm's own-label brands have original standards or excellent ethical benchmarks. Sainsbury's claim had been supported by "ethical trading accreditation bodies" namely the RSPCA's Freedom Food proposal, the Marine Stewardship Council and the Fair-trade (Butler and Rankin, 2013). According to Justin King, fundamentally mo st of the customers visiting the supermarkets prefer to opt for discount stores like Lidl and Aldi, and these stores have been experiencing remarkable growth for the past years. However, in spite of offering goods at discounted prices, Lidl and Aldi failed to beat the superior service provided by Sainsbury's. The in-house labels of the retailer like â€Å"By Sainsbury's† and â€Å"Taste the Difference† developed at a rate that is two times the rate of the external brands since the customers always find ways for saving money.

Drink - Coffee Essay Example for Free

Drink Coffee Essay Zagu Pearl Shake is a food stall business that offers cool flavored drink mixed with dark, spherical, chewy balls made from yam and tapioca called Pearls. Zagu was the first to introduce the â€Å"Pearl Drink† to the Philippine market. The First Zagu store was launched in April 1999. Zagu was pioneered by a young enterprising lady with a degree in Food Science from University of British Columbia in Vancouver, Canada. Now, ZAGU has grown from a tiny kiosk to a current network of over 290 outlets nationwide. Zagu has also gained recognition locally through awards such as the National Choice Awards, and International recognition through our partner in Sydney, Australia. Zagu foods can be found in malls, supermarkets and roadside locations. Behind the success of every Zagu store is their professional management team and dedicated employees committed to putting the customers first and achieving excellence in everything. MISSION To provide the best quality, most innovative and reasonably priced products in the beverage industry. To be the leader in our industry attained by a well-planned expansion through retail outlets and wide product distribution. To continuously generate awareness, interest and desire for our products resulting in frequent / repeat purchases. To establish Zagu as a highly regarded international brand name.. VISION Our Company bears the vision of providing fun, deliciously appetizing, uniquely enchanting Food and beverage products while maintaining our commitment to uncompromised quality At economical rates with the heartening purpose to cater to society’s needs, tastes And preferences; rather than simply convincing our customers to try and like whatever products we Develop. What your will have as an authorized dealer? Instant market Additional source of income Proprietary recipes, ingredients and procedures Discount on purchases Ongoing training and operational support Marketing and advertising support Exclusive product distribution Contemporary design and decor package Assistance with site selection Customized operational system. What are the features of authorized dealership? P270, 000 to 350,000 approximate investment package, and business will be fully operational No franchise fee and no royalty fee Will carry the well-established ZAGU trademark and logo Special discounted price for purchases exclusive for authorized dealers only Continuous marketing support through event participation, sponsorship and other marketing approach High profile national presence No defined territory. Participation in events Zagu standard uniform Service crew training What exactly does ZAGU looks for in a business partner? Dedicated Hard working Competent Customer oriented What is the process involved in the application? It starts with completion of the initial questionnaire then followed by interviews, meeting, payment of deposit, filing-up of application form, submission of requirements, payment of package, signing of agreement, and lastly training. The â€Å"time frame† depends upon the mutual commitment and projected schedule of both parties. Approximately 45-60 days from the date of completion of requirements. To learn the steps in applying for ZAGU authorized dealership and their international business offers, please visit their official website at www. zagushakes. com. To contact ZAGU Foods Corporation – Sales Department, their telephone numbers are (632) 687-0140 / 687-4403 local 113-114.

Calorimeters Essay Example for Free

Calorimeters Essay The Calorimeters Calorimeters are a device that can measure the heat that comes from burning an item. Simple Calorimeter A simple calorimeter is used to detect the enthalpy change when a fuel is burned. The fuel is burnt to heat a specific mass of water and then measure its rise in temperature. The word calorimeter comes from the Latin phrase calor which means heat. A simple calorimeter just consists of a thermometer attached to a metal container full of water suspended above a combustion chamber. Below is a diagram of a simple calorimeter. The temperature of the water allows for calculating calorie content of the fuel. Pressurized with pure oxygen and containing a known mass of a sample and a small amount of water, it is submerged under a known volume of water before the charge is electrically ignited. The bomb, with the sample and oxygen, form a closed system, no air escapes during the reaction. The energy released by the combustion raises the temperature of the steel bomb, its contents, and the surrounding water jacket. The temperature change in the water is then accurately measured. This temperature rise, along with a bomb factor (which is dependent on the heat capacity of the metal bomb parts) is used to calculate the energy given out by the sample burn. A small correction is made to account for the electrical energy input, the burning fuse, and acid production (by titration of the residual liquid). After the temperature rise has been measured, the excess pressure in the bomb is released. Basically, a bomb calorimeter consists of a small cup to contain the sample, oxygen, a stainless steel bomb, water, a stirrer, a thermometer and ignition circuit connected to the bomb. Below is a diagram of a bomb calorimeter.

Non-communicable Diseases (NCDs) in Australia

Non-communicable Diseases (NCDs) in Australia Non-communicable diseases (NCDs): NCDs are a group of non-infectious diseases that progress slowly from their onset and prevail for longer duration. The four main NCDs responsible for world-wide deaths are cardiovascular diseases (CVDs), Cancer, Chronic respiratory diseases and diabetes. According to the â€Å"World Health Organization (WHO) global statistics report†, more than 36 million deaths have been recorded in the year 2008 because of NCDs. These deaths can be prevented by reducing the risk factors such as tobacco and alcohol consumption, healthy diet with moderate to vigorous physical activity. The four major NCDs combined together are responsible for 84% of death in 2008 globally. This assignment deals with CVDs, their prevalence in Australia and the population approaches that the country has taken towards prevention and control of CVDs. This assignment also deals with the future strategies that can be followed to further decrease the prevalence of CVDS. Cardiovascular diseases (CVDs): CVDs are associated with heart and blood vessels related to the heart. The most common NCD prevalent in Australia are Coronary Heart disease, Myocardial Infarction, Heart failure and Stroke. According to WHO, CVDs has become the major cause of death estimating about 17 million deaths worldwide in the year 2008 and are a major contributor towards global economic burden. Cardiovascular diseases and Australia: Even though Australia is a high income country, it is also affected because of NCD’s with 35% cardiovascular disease death rate in 2008. 2008 Australian mortality estimates: Adopted from WHO – NCD country profiles, 2011 CVDs ranks first in causing death and disability responsible for nearly 17% of disease burden in 2003. In 2008, more than 50,000 deaths have been recorded because of CVD. There is a strong linkage between CVD and other NCDs such as diabetes and chronic kidney disease (CKD) due to their common risk factors which is also a major reason for the increase in death. Even though the mortality rates have declined over the past 20 years, CVDs are a continuous threat to the Australian population. In 2011, a death estimation of 31% was recorded which clearly denotes a decrease in death rate when compared to the 2008 death estimates of over 35%. CVDs are expensive to treat. Over $5.9 billion were spent on CVDs from total healthcare expenditure in 2004-2005. This accounts for 11% of total healthcare expenditure. Even though death rates are decreased, 482,000 hospitalizations were recorded in 2009/10 and 12% increase in hospitalization is seen from 1999 to 2010. CVDs prevalence increases with an increase in age. This increase is due to hospitalisation care for elderly and their improved life expectancy. After hospitalization and onset of CVDs, a decline in people’s life quality occurs. Long term cardiovascular diseases are reported in 35% of people between the ages 55-64 while 64% are reported in case of individuals above 75 years. Risk factors: The risk factors associated with CVDs can be classified as modifiable/behavioural risk factors and non-modifiable/genetic risk factors. Age, family history, gender and ethnicity are the genetic risk factors whereas increased tobacco and alcohol consumption, physical inactivity, socio-economic status and poor nutrition are the modifiable risk factors. There are biomedical conditions such as increased blood pressure (BP), increased cholesterol, overweight, kidney disorders, diabetes which are also risk factors for the prevalence of CVDs. The modifiable risk factors can be controlled by changing the behavioural pattern such as increased physical activity, reduction in tobacco and alcohol consumption and healthy dietary pattern. This change decreases the occurrence of CVD in all populations. Physical inactivity in Australia: Physical activity improves health and decreases the effect of CVDs and its risk factors. Increased benefit is seen when vigorous physical activity is followed compared to walking. According to National Health Survey (NHS), nearly 70% of Australian population comes under low level of physical activity. Here, the physical activity is measured based on the value obtained by multiplying physical activity in last two weeks, average time spent and intensity. Intensity is substituted by 3.5 for normal walking, 5.0 for moderate activity and 7.5 for vigorous exercise. Physical activity (PA) differs with age. There is a 57% rise in physical activity in individuals aged above 75 yrs and a reduced physical activity of 27% is recorded in 15-20 year individuals. This is due to obesity, low socio-economic status and education. 4.4% of participants from a study conducted on 2,298 Australian resulted in obesity being the reason for physical inactivity. Poor health, lack of knowledge and skills, time and use of private vehicles serve as individual factors for less PA. Low socio-economic population have reduced access to supportive environments because of high cost entry fees. Unhealthy diet in Australia: A diet with high fat, dairy products and high salt causes CVDs. Data from National Health Service (NHS) of Australia for the year 2007-08 reported that 46% of Australian population consumed whole fat milk, 49% consumed skimmed milk and the remaining 5% fell under no milk consumption category. Diet rich in fibre, fresh fruits, and vegetables are recommended as healthy dietary pattern. Diet with high fruits and vegetables are recorded as age increases. 65.7% the Australian population aged 15-24 consume low fruits while only 34.6% the population aged 75 and above consume inadequate fruits. NHS reports that a decreasing trend is seen in the consumption of healthy diet in all Australian populations from 2004. This decline in healthy diet is due to socio-economic status, ethnicity and place of living. 54% of low socio-economic individuals consume inadequate fruits compared to 47% of the individuals with high economic status due to cost. In case of welfare dependent families, a healthy diet consumes about 40% of their total income which is also a reason for increase in unhealthy diet in Australia. Based on ethnicity, 71% of indigenous population consumed low fruits compared to Australians. Tobacco consumption in Australia: Increased tobacco use is a major factor for CVDs prevalence due to the presence of toxic substance called nicotine and cadmium. According to Australian Institute of Health and Welfare (AIHW), the percentage of tobacco consumption has been reduced in Australia from 1994 to 2007 from 29% to 19% in the age group above 14 years. It has been reported that the percentages of individuals who smoke daily were 26% in 1993 which reduced to 17% in 2003 and 16% in 2007. This decrease in smoking trend from 1980 till present is because of smoke-free environment, occupational status, increase in price of tobacco, banning the promotion of tobacco sale and restriction of tobacco availability based on age factor. Increased alcohol consumption in Australia: Excessive alcohol consumption contributes towards occurrence of CVDs. High level of alcohol intake increases blood pressure, blood triglycerides and cholesterol thus increasing the chances of cardiovascular occurrences. According to National Drug Strategy Household Survey 2010, a decrease in alcohol consumption from 8.1% to 7.2% is seen from 2007 to 2010. More than 26,000 individuals above 12 years participated in the National Drug Strategy Household Survey and their knowledge, alcohol and drug consumption histories and related behaviours were recorded. According to 2011-12 estimates, more than 29% adult males and 10% females have had more than two standards drink fixed by National Health and Medical Research Council. High blood pressure in Australia: High blood pressure increases the force on arterial walls of the heart and is a major risk factor for cardiovascular diseases. The prevalence of high blood pressure among 25 years of above Australians in 1999-2000 was 30% which is similar to the prevalence in 1995 which was 31%. A 12 year follow-up of the Australian diabetes, obesity and lifestyle study, 1999-2000 (AUSDIAB) conducted in the year 2012 reported that 3% of total population develop high blood pressure every year. 50% high risk prevails among smoking men population in Australia. High blood cholesterol in Australia: High cholesterol is common among elderly Australian population aged 55-64 years. 50% of rural Australian population have high cholesterol rate than urban population (47%). Prevention strategies: Unhealthy diet, increased alcohol consumption, smoking and physical inactivity are not only responsible for the prevalence of cardiovascular diseases but also for the burden caused by other non-communicable diseases. The Australian government along with non-government organizations created population-level prevention strategies to reduce the risk factors which reduce the country’s NCDs burden. Population-level initiatives currently active in Australia: Based on WHO 2005, the following population-level strategies are followed in Australia to reduce the prevalence of the risk factors. Laws, regulations, taxation and pricing interventions Improved built environment Public awareness campaigns Tobacco control: Since 1980’s, significant improvement in public health can be seen through awareness programmes, laws and regulations. Evidence proves that promotion of tobacco encourages adolescent population to uptake smoking. So, Tobacco prohibition Act, 1992 was passed to ban any forms of advertisement. According to Quit Victoria 2008, sponsorship by tobacco companies is also banned in return for any type of publicity. From 2006, 30% of the front and 90% of the back of cigarette packets are filled with health warnings. Smoke free environment have been present in Australia from 1986. All the Australian states have smoke-free hospital campus and vehicles. With time and place restriction to smoke, decrease in amount of smokers and passive smokers have been recorded. Presence of tobacco outlets near schools has been prohibited. Laws have been passes in all the states and territories of Australia prohibiting the sale of tobacco and cigarettes to individuals less than 18 years of age. Taxation on tobacco products was introduced in 1901 and was revised between 1993 and 1995. Based on consumer index, an increase in taxation prevails. This taxation reduced the tobacco purchase among adolescents, also increasing the government revenue. Awareness and campaigns resulted in a change in attitude among Australian smokers with a significant decrease in smoking prevalence. Alcohol control: Excessive alcohol consumption on a single occasion alters the triglyceride and cholesterol level in blood resulting in intoxication. The National Alcohol strategy, 2006-09 aimed at reducing harmful effects of alcohol consumption. The National binge drinking strategy-2008 existed to reduce alcohol intoxication among young Australians aged below 25 years through campaigns and supplying grants. Every state in Australia has separate alcohol control strategy according to which alcohol is a legal drug with restrictions on its manufacture, supply, promotion and consumption. Alcohol licensing laws were established which restricts the trading hours, quantity and premises. These have been successful by reducing the hospitalization, crime and injury with public involvement. Declaring the legal drinking age to be 18, increasing the price and tax, appropriate labelling standards and mature advertising standard without appealing youths prevented increased alcohol consumption. The Good Sports program by the Australian Drug Foundation (ADF) initiates safe and healthier communities by reducing the alcohol promotion in sport clubs. Managing physical inactivity and poor diet: Regular physical activity and healthy nutrition maintains good health thereby reducing CVDs. National level population approaches such as â€Å"Healthy weight for adults and older Australians 2006-10† focuses on weight management through social-marketing campaigns and education on physical activity as well as healthy food preferences. The â€Å"Health Weight, 2008† is another national level approach that focuses on youths and their family’s health management. The â€Å"Australian physical activity† guidelines are established by the Department of Health (DoHA) for 5-12 years as well as 12-18 years. The National Heart Foundation of Australia recommends minimum 30 minutes of physical activity for individuals with stable CVDs and a progressive physical activity for people with advanced CVDs (Briffa et al. 2006). Physical activity depends on built environment. The Australian Local Government, Heart Foundation of Australia and Planning Institute of Australia pro vide guidelines on how to develop built environment with physical activity sites. According to Food Standards Australia New Zealand (FSANZ 2002), appropriate labelling of foods specifying the nutritional standards is necessary. The â€Å"Healthy Weight† is an Australian government managed website on how to maintain a healthy lifestyle. â€Å"Get set 4 Life – Habits for Healthy Kids† targets physical activity and healthy eating among 4 year old kids. Future strategies and goals: Even though 35% mortality is seen because of CVDs, the possibility of reducing it even more in Australia is challenging since a progress to control CVDs has already been achieved. Measurement data’s such as incidences for the risk factors are important to prevent future cardiovascular mortality rates. Currently, limited data exists regarding CVDs. Most of the data’s are from the AusDiab cohort studies. Further studies should exist to measure incidence as well as to determine the efficiency of prevailing population level strategies. The impact of these prevention strategies on health outcomes are also to be measured. Clinical guidelines are present to monitor the CVDs events (NHMRC, 2005) but extra studies are required to find whether the guidelines are active in all states. International guidelines from other countries (example, National Institute for Health and Clinical Excellence in United Kingdom) can be useful. It is necessary to concentrate more on the social and e nvironment factors as well as in-depth analysis to verify the success rate of population-level initiatives. WHOs targets for control of NCDs and the likelihood of these targets happening in Australia include: Decreasing the NCDs mortality rate: 25% relative reduction in the overall mortality rates within a time span of 15 years. This is possible by preventing the premature deaths through the control of risk factors. By 2018, the Australian government also aims at increasing the life expectancy in indigenous children population under 5 years. Smoking tobacco: 40% relative reduction from the current prevalence by 2025. From the 2010 National Drug Strategy Survey, 15.1% of individuals aged 14 years and above smoke daily. By this target, a daily smoking percentage of 10.6% can be achieved. Alcohol consumption: 10% relative reduction of alcohol consumption by 2025. Physical Activity: Inclusion of 30 minutes moderate physical activity per week in the adult population. A target of 15% increase in the proportion of individuals participating in such physical activity by 2015. Healthy diet – reduction in salt and trans-fat: Reducing the mean population consumption of salt to 5gms per day. This is hard to achieve since it requires laws and legislation to completely eliminate trans-fat. Instead of a total elimination, reduction in usage of fatty acids in foods can be achieved. Conclusion: Australia has already achieved a target to reduce the burden caused by NCDs. Considering the present situation, it is possible to reduce the risk factors rather than eliminating them completely. The above mentioned targets along with effective medication and lifestyle changes successfully will reduce the current prevalence of risk factors and NCDs burden in Australia.

Sammy Davis Jr. :: essays research papers

Sammy Davis, Jr.   Ã‚  Ã‚  Ã‚  Ã‚  Sammy Davis, Jr. was born in Harlem on December 8, 1925, to Elvera Sanchez, a chorus girl, and Sam Davis, a dancer. He was raised by his father and grandmother. His father was in an act with Will Mastin, who was a close friend of the family. At a young age, Sammy joined the act as a singer and dancer. They were known as the â€Å"Will Mastin Trio†. It was not the best job, but it put food on the table.   Ã‚  Ã‚  Ã‚  Ã‚  Sammy tried to join the army when Pearl Harbor was bombed, but he was too young. The next year, he got in. He had to go through basic training eight times because there was not much room in the army for performers. He was put down and spit on in the army, but that made him want to perform more. Upon his discharge the trio got back together, and Sammy met Frank Sinatra for the first time.   Ã‚  Ã‚  Ã‚  Ã‚  Sammy wanted to be a big star and he realized this major difference between most black artists and the famous white artists. Most black artists came on stage played some songs, joked at or to each other, and left. The white artists talked with the audience. It was as if the black artists were not fit to talk to the audience. Sammy changed this at a nightclub in Hollywood. He â€Å"touched the audience†. This got him a record deal with Decca.   Ã‚  Ã‚  Ã‚  Ã‚  When Sammy was a rising star, he was driving from Las Vegas to L.A. He had an accident that took away his left eye. This gave him publicity and boosted his career. After this, he converted to Judaism and started to refer to God as â€Å"The Cat Upstairs†.   Ã‚  Ã‚  Ã‚  Ã‚  Sammy worked hard. You already know he had many talents. What you probably did not know is that he often worked on several projects at the same time. He never received an award, but he was merely a performer, not a writer.   Ã‚  Ã‚  Ã‚  Ã‚  The Rat Pack was made up of Sammy, Frank Sinatra, Dean Martin, and several other actors who worked together on Ocean’s Eleven. While they were in Vegas shooting scenes they worked the Sands Hotel and Casino.   Ã‚  Ã‚  Ã‚  Ã‚  In 1960, he wed May Britt. They had Children, but Sammy’s devotion to his career led to their divorce.   Ã‚  Ã‚  Ã‚  Ã‚  Sammy was active in politics. He supported Democrats until 1972, when he ran to President Nixon’s side. When questioned about selling out Sammy said that Nixon had bought him with good deeds for our country.

Essay --

1. Introduction The aim of this report was to discuss how the climate change and urbanisation processes affected the design and management of wastewater systems in one of the countries of choice. In this report as an example China was used to describe the influence of urbanisation and climate change on design and management of wastewater systems. Rapidly growing human population is expected to exceed nine billion people by 2050. Urban areas in developing countries are affected by rapid growth of population and poor infrastructure development. Already half of the human population live in cities where the infrastructure is not developed enough to sustain wastewater production. As the population increases so the production of waste water. In addition, climate changes affect the weather patterns, which directly influence a hydrological cycle. As a result one area suffers from rain fall shortage and others from more intense rainfalls. 2. China In recent decades, China’s population has rapidly grown which caused rapid economic growth and increased the rate of urbanisation. At present china has one of the fastest urban population growth rate in the world.(UNDP 2013) All this happened along with proceeding environmental destruction and serious water pollution. The growing population of China has a high water demand as well as a lack of sufficient wastewater infrastructure. Those factors result in poor water quality and severe water shortages. In 2002 the rate of municipal wastewater treatment in China was 39.9 percent. (U.S Department of commerce 2005) Figure 1 Urbanisation and the urban population in China (CEIC 2012) â€Å"Macroeconimic Database for emerging and development markets. (source:www.stats.gov.ch) Water resources and water c... ...ns Benefit/cost analysis Environmental Impact Legal mandates 7. Develop implementation plans, including timeframe for implementation 8. Monitor and reassess Source: ( Rosenzweig et al. 2007 ). Figure 6 Conceptual model of a sustainable water resource system (source Hecht et al.2012) 5. Conclusion High rates of urbanisation and climate change in China has created many problems related to water resources. An increase in the population and a high urbanisation rate have effected and increased wastewater production. The Chinese water market is already under a huge amount of stress. The quality and quantity of water resources have been depleted due to the inefficient use of water. In terms of wastewater management China requires a long term strategy with sustainable solutions which will take into account climate change and the rate of urbanisation.

The Neglect Of The Native American Indian :: essays research papers

Nearly every Native American Indian tribe has experienced some kind of neglect or discrimination. The white man has forcefully moved tribes from their homes, broken treaties that were promised to them, and senselessly slaughtered thousands of innocent Indian men, women, and children. This kind of neglect is what led to the Battle of Little Bighorn Creek, a battle that is talked about in The Great Plains, the book I chose my topic from. The reason this subject touched me personally is because almost everyone who presently lives on the Great Plains has a certain percentage Indian blood running through their veins, including myself. The neglect of the Native American Indian in America has been a problem for generations, but it is a part of our history as Americans and therefore worth studying. Although everyone should be involved in finding out more about this subject, historians and the ancestors of Indians who have been neglected have a tendency to be the more interested than others. Historians, like Edward Sherrif Curtis, the writer of "The North American Indian", are aroused by the mysterious past of the Indians. Their curiosity is what drives them to devote their entire lives to find out more about this historic past time. Curtis, for example, devoted more than thirty years of his life, following, living with, and taking more than forty thousand pictures of eighty different Indian tribes (Curtis, par.1). Another well-known seekers of Indian information are the Indians themselves. Their drive comes from keeping their heritage alive and giving justice to their ancestors who were mistreated by the senselessness of the white man. One of their goals is to share the wealth of information that has been passed down from their elders, to help us better understa nd their way of life. During my research on this topic, I found that there is a vast amount of information out there, and it can be found almost anywhere. The Internet is where I began my search. Websites that talk about the history of the Indians like, Eyewitness: History through the eyes who lived it, Tour of the Florida Territory during the Seminole (Florida) Wars, 1792-1859, and Bitterroot National Forest of Western Montana were very useful tools for writing this paper. They talked about the hardships of the Indians, the wars they were in, how those wars were started, and how the tribes in those wars have been mistreated.

Ego and Super Ego in Dante’s Inferno

Catherine Craven GHUM200, Tu/Th 12:25 October 23rd, 2012 Compare the relationship between Virgil and Dante in Inferno with Sigmund Freud’s discussion of the conscience or super-ego in Civilization and Its Discontents. How does Freud explain and characterize the relationship between super-ego and ego in the individual? Cite examples of the interaction between Virgil and Dante and compare closely with Freud’s discussion of the psychical agencies, super-ego and ego: To what extent does the dynamic between Virgil and Dante illustrate the same pattern or features? Freud meets Dante: Ego and Super-Ego in InfernoIn his book Civilization and Its Discontents, Sigmund Freud offers an explanation for why, as individuals, we tend to punish ourselves with guilt, often times in response to menial things. This explanation has led to the ideas of the ego, and the super-ego. According to Freud, one is responsible for our actions and how the world views us, while the other acts as a â₠¬Å"watchdog,† or an authority, in times of wrongdoing. An example of these two concepts is the relationship shared between the characters Dante and Virgil throughout Dante’s poem, The Divine Comedy Volume 1: Inferno.This relationship consists of an authoritative guide and a sinful follower, and therefore Dante and Virgil represent the relationship between the ego and the super-ego. In Civilization and Its Discontents, Sigmund Freud asserts that one of the primary and most important functions of a civilized society is to control the individual’s natural impulses towards aggressive behavior. These impulses, according to Freud, are caused by the ego, which is the element within an individual that is responsible for their actions, decisions, ideas, rationalizations, and logical thought.Therefore, the ego thinks things through, and eventually comes to decisions and actions, regardless of whether or not the things decided upon or thought about are deemed as â€Å"badà ¢â‚¬  by society. Furthermore, the ego seeks to avoid any kind of pain or suffering, and instead seeks out ways to gain personal happiness. However, According to Freud, the super-ego exists as a way to level out the ego, and, in a way, keep it in check. Therefore, the super-ego is responsible for an individual’s conscience, or, their ability to feel guilt.Freud continues his explanation of these concepts by asserting the idea that the super-ego calls our attention to our own failures and misconducts, and attempts to assist us in learning from them in order to avoid making similar mistakes in the future. Furthermore, the conscience is the form in which the super-ego controls our actions and thoughts, and creates guilt within us. Therefore, the ego is the decision-making, acting part of an individual, while the super-ego acts as the ego’s voice of authority and control (Freud).Moreover, the relationship between the characters of Dante and Virgil in Dante’s Infern o stands as an excellent example of the relationship between the ego and the super-ego. In the opening of the poem, the character of Dante finds himself lost in a place he does not know, surrounded by terrifying beasts. In this dark moment, Virgil, a ghost from an earlier time, comes forwards and reveals to Dante that, because sin has obstructed his path to God, he must journey through hell and purgatory in order to return to life, as he once knew it. This journey, according to Virgil, would allow Dante to overcome his sin and, at last, find God’s love.However, Dante does not believe he can complete the journey alone, at which point Virgil assures Dante that he will guide him throughout the entire voyage. Virgil takes on the role of Dante’s guide very naturally, and starts him on his trip through hell. Throughout the journey, Virgil makes sure that Dante is witness to the all of the horrible punishments that evil receives in hell, and what will be his fate if he does n ot return to the path of God. However, Virgil does not only physically guide Dante through the circles of hell, but also reinforces the moral lessons that he must learn from all of the things he sees.Furthermore, Virgil acts as a protector over Dante, keeping him safe from evil creatures, such as demons and monsters, although he does allow Dante to make decisions and learn lessons the hard way often. Furthermore, the relationship between Dante and Virgil can easily be compared, and made almost parallel to the relationship between the ego and the super-ego. Without a doubt, the ego in this situation is Dante. This can be seen in the way that Dante’s actions before his journey led him to stray from his path to God. As the ego, Dante’s sinful thoughts eventually led to sinful actions, which in turn led to Virgil’s intervention.Also, Dante chooses to complete the journey through hell because he wants more than anything to rid himself of his sins and start over with God’s love. This embodies the ego because it seeks out happiness, and attempts to avoid any kind of suffering. Moreover, Virgil represents the super-ego, and fully epitomizes the â€Å"watchdog† label that Freud gave to the term. For instance, the super-ego forces the ego to recognize failures, which causes guilt. In turn, the ego is given a better understanding of what it has done wrong, and is more easily able to correct fault.Virgil plays this role in the way that he confronts Dante about the sinful life he has led, and then takes him through hell, thus allowing him to see what he may become, and motivate change within him. Another example of the two characters representing the ego and super-ego is the way that Dante sympathizes with some of the sinners in hell, and Virgil’s reaction to it. As Dante interacts with the sinners and shows them compassion, Virgil does not stop him. However, Virgil is extremely impatient with Dante, and even more disapproving towa rds him.In these situations, Virgil plays the part of the super-ego by allowing Dante to make his own decisions and act on them, while simultaneously trying to moralize him by causing incredibly guilt. Eventually, Virgil’s actions work in his favor, and Dante realizes that he is not helping the sinners, but merely wasting his pity on them. This is a perfect example of the super-ego using guilt to force changes it feels are necessary on the ego. In conclusion, Freud’s ego and super-ego are clearly embodied by the characters of Dante and Virgil in Dante’s Inferno.The character of Dante begins the story as a sinful man who is not only in need of guidance, but that also very much desires to find God’s love and create a happier life for himself. The character Virgil then seeks him out in order to help and guide Dante through a journey of moral lessons and reality checks, using the power of conscience and guilt, as opposed to force. Therefore, the relationship between the ego and the super-ego is clearly illustrated in the relationship and journey of the characters Dante and Virgil in The Divine Comedy Volume 1: Inferno.

Han China and Mauryan & Gupta India Essay

Han dynasty and Mauryan/Gupta empires developed in roughly the same time signifier and overlapped in the years 320 B. C. E. 220 C. E. developing in distinct parts of the globes with their own anomalous geographies. two the Han and Mauryan/Gupta empires developed bureaucratic governments that were command by kings, but due to the different geographical regions, Indias government was fall apart into local governments. The Han Dynasty of china was structured collide with of a social philosophy sequence Mauryan/Gupta India followed a religion which plug ind the subcontinent.The Han and Mauryan/Gupta empires to a fault some(prenominal) developed agrarian economies although their inspect on the merchant class were or so opposite. The Han and Mauryan/Gupta empires both created hierarchical, bureaucratic governments. The hierarchy in Chinas government was more flexible and was set up in the 5 relationships (ruler and subject, father and boy, husband and wife, oldest son and younger brothers, and friend and friend) whereas Indias hierarchy was rigid and created through the Caste agreement (Brahmin, Kshatriyas, Vaisyas, Sudras, and finally the Pariah).Ultimately, both hierarchical bureaucracies were lead by a king. In China, the Han dynasty was up to(p) to create a strong modify government led by kings who claimed the bode right to rule China, or in the case of the Chinese Dynasties, they claimed the Mandate of Heaven. However, because of the geographics of India, such as the Deccan Plateau and the Hindu-Kush Mountains, the government of India was broken up into local governments.Whereas China needed a strong centralized government in order to get together its community, India could get away with having a pale central government because Hinduism would ultimately unite the people of the Mauryan/Gupta empires. Hinduism, the major religion of India which in any case kept the people of India united when the regional governments could not, was base d on the principle of a cycle of rebirth known as samsara. Under this religion, the main focus of the people was to achieve moksha uniting with Brahman and escaping samsara.And where the Mauryan/Gupta empires concentrate on otherworldly ideas, the Han Empire rivet on life on kingdom following the teachings of Confucius. redden though the Mauryan/Gupta empires followed a religion and the Han empire followed a philosophy, both the Mauryan/Gupta and Han empires believed in respecting their superiors. Finally, Han China and Mauryan/Gupta India both created prosperous, agrarian economies. However the Han Empire relied on the merchandise of wheat, rice, and silk and the Mauryan/Gupta Empire relied on the production of cotton.Both empires also relied on the use of conscripted dig up but in Han China it was drafted childbed and in Mauryan/Gupta India it was through the use of the castaway (untouchables) class from the Caste System of Hinduism. Even though their economies, in princ iple, are identical, they had immensely differing views of the merchant class. In Han China, they were viewed as the look upon people and scum of the Earth whereas in India, they made up the Vaisyas caste which was their nerve centre class.